Auxesys

Mobile version of day 1 at Wealth Management EDGE (perfect for watching with a drink and friends). A gorgeous day at The Diplomat Beach Resort in Hollywood Fl. filled with amazing speakers, networking, and quite the party! Highlights included a jam-packed AI hall, incredible talks on growth and cybersecurity, and a visionary fireside chat with Shannon Rosic and Miami Dolphins head coach, Mike McDaniel. Shannon and Mike had us all wondering how football and wealth management would weave together - but they did it brilliantly. Mike connected the dots between practice, client service, authenticity, and the importance of working for something outside of yourself. And of course, being well-dressed is another topic we can all appreciate! Thanks to everyone who made the day so incredible. WealthManagement.com Informa Informa Connect Louis Diamond Susan Lipp Elaine King, MBA, CFP® Philip Herzberg, CFP®, CDFA®, CTFA, AEP®, MSF Leonard Durso, ChFC David Bodamer John O'Connell, MBA Michael Cocanower Jacqueline Thacik Jack Elder Richard Hartzell Allan Boomer Ted Motheral Tom Valverde Lisa Crafford Pat McHugh Dave Armstrong Jeffrey Dekko Natalie Wolfsen Carlo Valle 🧔🏽 Aravind Sithamparapillai Keep your eyes peeled for Day 2 highlight reel tomorrow - another incredible day!

85 leads on autopilot? Here's how we did it: We built this funnel and automations WITHOUT attracting tire kickers. We KNOW these are high-quality leads because of: a) How they are interacting with automated email b) How they are interacting with the business Here are the steps: 1. Market research: Deep research to understand what the audience needs. 2. Lead magnet build: We didn't build a thin 1-page guide or cheat sheet. We KNEW this audience needed more. We built them a complete support system to help them understand the market and build confidence in their next moves. 3. Funnel build and launch: We built a full funnel to support this lead magnet: →Basic Ad →Advanced Ad →Remarketing Ad →Conversion tracking →Advanced retargeting and of course: →A high-converting landing page →Beautiful graphics and creative →7 Automated nurture emails →Proper DNS configuration →Additional CTAs to call BUT WAIT - hold our beer, we're not done yet... ...now that we know this machine works, it's time to up the ante. In the coming weeks, we'll be focused on improvements: →Optimizing conversion rates →Improving the creatives →Producing rich media e.g. video and additional graphics to support each stage of the funnel. The best part? This funnel is built on top of and INTEGRATED WITH several other digital assets that are already driving EVEN HOTTER leads to their phone, email, and contact form on their website. Sounds like something your firm could use? DM us and we'll give you the scoop.

5 key entanglement insights → making sense of the SEC's new marketing rule (and how to safeguard your firm): 1. Understanding Entanglement: A situation where a wealth management firm is materially involved in the creation or modification of third-party communications, like reviews. Example to avoid: Directly editing or contributing to a quoted Google review published on your website. 2. Recognizing Indirect Involvement: It's not just about creating content. Even indirect involvement, like suggesting key points or themes, can constitute entanglement. How to avoid: When soliciting reviews, you may be tempted to provide a template or instructions. DO NOT. You must keep your request as simple as possible and focused solely on the act of providing the review. PRO tip: Great IT and compliance excellence are best friends. Ensuring you have a BCDR plan and automated backups of your email environment will protect your keister. The goal is to be able to promptly provide all correspondence to solicit reviews should the SEC come knocking. 3. Distinguishing Between Endorsement and Entanglement: While sharing third-party content isn't inherently problematic, actively promoting or endorsing content that you influenced can be considered entanglement. How to avoid: Share third-party content judiciously and ensure it's clear you haven't influenced the material. 4. Implementing Compliance Checks: Have clear internal guidelines and compliance checks to avoid unintentional entanglement. How to avoid: Regularly review and audit your marketing materials and third-party interactions for potential entanglement issues. Be sure to have multiple hats at the table (i.e. legal, compliance, partnership, and marketing) 5. Educating Your Team: Ensure every team member understands what entanglement is and the risks associated with it. How to avoid: Conduct training sessions and establish clear communication channels for any uncertainties regarding content sharing and creation. Understanding and avoiding entanglement is crucial under the SEC's new marketing rule. Failure to do so could not only compromise your firm's compliance status but also its reputation. How is your firm tackling the challenges of entanglement? PS - Check out The Ultimate Guide to Google Reviews For Private Wealth Management. A simple, 12-step guide with the right amount of detail. Comes with 7 bonus videos to walk your team through prep and implementation, with a SERIOUS compliance focus. Free download, just hit my profile or comments below. PPS - More on disclosures tomorrow. Activate #WealthManagement #digitalmarketing #OnlinePresence

Advisories: "Adopting" online reviews - your firms biggest marketing performance boost yet? A short guide (exact implementation steps inside). Speaking with leaders at Private Wealth Management Firms, many are foggy on the new SEC marketing rule. Especially the ambiguity surrounding the "adoption", "promotion", and "advertising" of these reviews. Failing to find clarity here could mean missing one of your greatest firm's greatest opportunities to build trust and credibility... ...and could keep your BD pipeline gummed up with molasses for years to come. So, let's try to get some clarity. "Adopting" testimonials is the solution, but it's not so simple. Any property on which advisory "adopts" testimonials and reviews, is now considered an "advertisement" under the new rule: →includes any direct or indirect communication that offers advisory services to current or prospective clients. →exposes advisories to liability for content posted on 3rd party profiles, like Google Business Profiles. "Adoption" pertains to how advisories can use and promote client testimonials and endorsements, integrating them into their advertising strategies in a way that meets the new requirements. There's a lot to wade through here. But for firms who are able to transform? Those with forward-thinking legal, compliance, and digital marketing support? Adopting reviews and testimonials? Building and promoting social proof? The downstream benefits of digital reputation? ☝️Without a doubt the most powerful and performance-enhancing digital marketing tactics your firm will encounter. Years of "lead gen", cold outbound, stream articles, and surfing social will not only seem like a drop in the bucket... ...They'll also get a power up thanks to a great digital reputation. But you'll need: →tech →tactics →activities →3P platforms →implementation →ongoing management I'm here to make it simple. To help your firm crush that complexity. Here's how to do it: 1. Get compliance and disclosures in order 2. Focus on Google Business Profile reviews 1st 3. "Clear the room" on this channel: →Request reviews from all your clients →Adopt on your owned media (website) →Promote (advertise) on social and email →Measure effect on your sales and marketing THEN (and only then) Get more advanced: →Additional platforms (e.g. Facebook) →Automate requests →Consider compensation →Integrate traditional (e.g. highlight for old referrers) But the devil is in the details. And there are A LOT of details. But there are MASSIVE benefits. The spoils? For those who master the complexity. And push through the transformation. PS - Check out The Ultimate Guide to Google Reviews For Private Wealth Management. A simple, 12-step guide with the right amount of detail. Comes with 7 bonus videos to walk your team through prep and implementation, with a SERIOUS compliance focus. Free download, just hit my profile or comments below. PPS - More on "entanglement" Thursday.

The single best piece of marketing advice we've ever received + how it relates to the SEC new marketing rule and online reviews: "Service the S#!T outta your clients" (EXACT steps to turn this habit into rev. rocket fuel inside⬇️) The SEC opens the door for advisor reviews on 3rd party sites. Allows for their solicitation and promotion (adoption)*. Sites like: →Google Business Profile →Facebook Company Pages →Yelp Company Profiles ☝️ Positive reviews here are like scalable referrals. Even more powerful than traditional referrals. Working day and night to help your firm. To win the "Zero Moment of Truth". Winning the ZMOT boosts: ↗️ search engine performance ↗️ inbound prospect interest ↗️ outbound booking rates ↗️ meeting show up rates ↗️ meeting close rates Prospects attend initial meetings PRE-SUADED to work with you. Complementary professionals are MORE likely to provide referrals. Potential referrers are LOOKING at your profiles,  hoping to shore up the risk to their good name. The risk referring to your firm represents. (Yes, even the ones who already refer you) Strong online reviews = crack and nitrous combined. *But there are a few key caveats. Nail these to mitigate compliance risk: #1 - NO CHERRY PICKING For advisories trying to build Google reviews,  The mind races and heart thumps: "What if we do this wrong?" "What if we get bad reviews?" "What if our clients are annoyed?" ... "What if we completely F&$K ourselves?" You'll be tempted to think: "Let's just text a few of our client besties... ...to buffer ourselves from future bad reviews." (We help clients with this often in non-SEC-regulated industries) 🛑STOP Don't get popped for "cherry picking". This is a risk we can and should drive completely to ZERO. 100% NO GO ZONE. Don't pass go.  No $200. 💡BUT!  Taking "the best marketing advice"? Servicing the S#!T outta your clients? NOTHING to fear! Do this: 1. Curate client list 2. Get tech and links ready 3. Prep disclosures with compliance** 4. Launch your review request campaign ... 5. Watch as the glowing reviews pour in; happy to help, 100% honest. ... 6. Put the champagne on ice as these climb: ↗️ traditional referral volume ↗️ show-up and close rates ↗️ meeting requests ↗️ inbound interest ↗️ pipeline velocity ⚠️BUT⚠️ If you haven't been servicing the S#!T outta your clients? 🛑STOP And read this post again. **PPS - Additional SEC marketing rule posts this week. Do the thing if you want to read. (Smack the bell? Are we still smacking bells? Best to just do ALL the things: like, comment, follow, connect, DM, carrier pigeon, WhatsApp me from your smart fridge, etc.)

We analyzed the online presence of 2,237 private wealth management firms last quarter. And NONE of them got a passing grade. Why? A complete lack of fundamentals. We've spoken with leaders at many of these firms over the past 8 years. And we keep hearing the same things: "Our lead gen isn't performing" "Digital marketing doesn't work" Your entire industry has been frantically digging for gold - panic-stricken, sweating buckets - while it was never buried in the first place. Let's compare your money advice to your marketing efforts: ✅ ensure comprehensive fundamentals are in place ✅ respond to market activity with equanimity ✅ leverage the magic of compounding ✅ plan over long-term horizons ✅ align money with values Yikes. Your marketing brain hasn't taken your money brain's advice to heart... 2,237 firms had their online presence analyzed. Reputation. Listings. Social. Website. Ads. SEO. Offers. Trust Signals. More. A 15-factor analysis on each. We looked closely at all of them. Here's what we found: 🚫Scant few listings 🚫Inconsistent biz info 🚫Poor mobile optimization 🚫Slow, unoptimized websites 🚫Little up-front value provided 🚫Domain authority in the gutter 🚫Poor DNS and email technicals 🚫Few/zero reviews and testimonials 🚫Hero sections full of cliche and jargon 🚫Same "book a free consultation button" It actually saddened us much. Because we believe in this industry. If you're ready to stop posting links to vanilla Broadridge articles on LinkedIn that only get punished by the algorithm and drive zero engagement... If you're ready to quit the weird silver bullets, lackluster directories, and 3rd party lead gen and appointment setters... If you're sick of your website's "book a free consultation" button that never gets clicked... And if you're ready to FINALLY take your own advice and build something comprehensive and diversified, to build a better future, just like you inspire and assist so many others in doing... DM us "fundamentals" and let's chat! #OnlinePresence #ModernClientJourney #ComperhensiveDigitalMarketing #SocialProof #WealthManagement #Auxesys

Your "first impression" is now decided 21.3 impressions before you meet. Without you around. In case you haven't noticed — consumer decision-making has transformed. Traditional advertising used to drive our $ decisions. — Print ads — Billboards — Commercials These methods once dictated how brands captured our attention. Now, we're seeing a pivot towards the Zero Moment of Truth (ZMOT). — Online reviews and testimonials shape perceptions — Social media interactions guide choices — Algos adapt feeds to behavior This is the decade of ZMOT for professional services providers — The law firm in town with 150, 5-star Google reviews — The CPA with rave reviews on their Facebook — The RIA who nailed online reputation But it's also the decade where substitutes and alternatives eat market share. Leveraging the power of algos and engines by nailing fundamentals. If your firm has a bad or non-existent online reputation. Your "hot leads" are currently being: — Shown your fiercest competitors first on Maps — Tempted by banks and giants in display — Served up robo advisories on feeds ☝️And then getting tempted by touches 2+ (finding solid reviews and testimonials) This shift empowers consumers. Every search, click, and scroll feeds into the ZMOT. Every extra instant of "dwell time" informs the apparatus. Every dollar or minute your firm puts into digital marketing, without having the confidence you'll win the ZMOT, is making the game easier for your competitors. DM us "fundamentals" and we'll pinpoint exactly where your leaks are. #Auxesys #ZMOT #ZeroMomentOfTruth #DigitalMarketing

Marketing hack: spend 1 hour online pretending you're in the market for your firm's services. If what you found scared you, here are 3 steps to get your firm back on track: Step 1: Embrace the Zero Moment of Truth Boost your online reviews Focus on online first impressions Tailor content to real client inquiries Provide value before asking for meetings The Payoff: Clients feel understood and valued from the start. Step 2: Engage with tailored educational content Share success stories of client support Highlight your firm's distinct "human advantage" Showcase differentiators (hint: whatever a robodvisor can't do) The Payoff: Builds trust and positions your firm as the go-to expert. Step 3: Get serious about nurturing Build lead magnets and real offers Add bonus value through nurture sequences Get serious about remarketing and plugging leaks Keep added value high after prospects become clients The Payoff: Reduces likelihood of "grass is greener" thinking DM us "fundamentals" if we would like to pinpoint exactly how to unclog your firm's pipeline. #digitalmarketing #onlinegrowth #marketingtips #wealthmanegement

We're struggling with marketing because we've got the definition wrong... ...You probably think of advertising and promotions, but that's way off. Marketing is not: The 5 Ps Your events Your research You advertising Your public relations Your communications Your branding activities Your competitive priorities ☝️It's all of these, and so much more. Think about it like this: The private wealth management market generated $1.25 trillion in revenues (2022) with a CAGR of 10.7%. That's an estimated $3.43 trillion by 2032. This is what is known as the "Total Available Market". A great business plan and market research should identify your "Serviceable Available Market" (If you captured 100% of the market share in your region) AND your "Serviceable Obtainable Market" (What you could ACTUALLY capture AND service - this requires a top-up AND top-down analysis). NOW... ...Think of all the people, businesses, activities, and other industries involved in the markets describe above. Marketing is how your firm navigates those, and helps those navigate it. In order for your marketing to work, you have to use your money brain to think about it. Wealth management firms I talk to FEEL anxiety about marketing because they think: I don't really know how the internet works I don't want to have a big dgtl footprint I don't know much about websites I don't get SEO and dgtl ads HOLD ON! You DO get these things. You're actually an expert in them! These things are simply tools that a market player uses to navigate the market. You're anxious because you're zoomed way in. ZOOM OUT. Think about how you look at the stock market, valuations, DCFs, NPV, competitive spaces, CAGR targets, etc. Think about your marketing like this, and you'll have a much better time. #OnlinePresence #ModernClientJourney #ComperhensiveDigitalMarketing #SocialProof #WealthManagement #Auxesys

21 hot leads in less than 30 days. Here's how we did it: Without hounding with outbound and burning goodwill ;) STEP 1 - LISTINGS What: Biz info on a ton of listing locations How: Auxesys Listing Sync Pro (10 min!) Benefits: a. Speeds up organic traffic growth b. Helps build backlinks and citations c. Ensure people ALWAYS have the right info* *People are weird - ensures that even if they see an add on Google then try to call you from Yelp, they don't get the wrong number. STEP 2 - BOOST REVIEWS What: Went from 5 to 30, 5 star reviews (still growing) How: Auxesys Reputation Management Benefits: a. Speeds up organic traffic growth b. Improves conversion rates c. Outshine competitors STEP 3 - BASIC LOCAL AD What: The Google Ad option provided at setup** How: Google Ads + Google Tag Manager Benefits: a. Super quick launch b. Conversions into account ASAP c. Win local search w sponsored ads in Maps ☝️This pairs AWESOME with the Google Reviews. Hit the top of the list with the ad PLUS a bunch of 5-star reviews = easy click. **We do set up more advanced stuff - but starting fast and effective is key. Getting conversions into the account helps the account / machine learning perform better. Goal is 30 conversions in 30 days before turning on more advanced stuff like Performance Max and advanced bidding. We did do a few other magic tweaks, but we'll save the super nerdy stuff for another day. CRO (conversion rate optimization) and full funnel + high-converting landing pages coming next... Account is well on track to hit 50 leads next month, and we still haven't even gotten the entire Auxesys marketing engine running. Goal is to hit 100 new clients by end of first year. This would be IMPOSSIBLE with a lead gen agency. But should be an easy feat for our comprehensive marketing engine. A $25,000 client LTV (lifetime value), a ~$50 CPL (cost per lead), and a 55% close rate... We'd say that's a sound investment ;) (A 3,138% ROI for those curious). 👌 #digitalmarketing #onlinegrowth #welthmanagement